A potential client of mine, located in Wadsworth, recently asked me: “Do you think our location will be an issue in finding great talent?” My response:
Your location doesn’t matter. Your story does.
Candidates (the ones you want anyway) don’t bite because you have a fancy office that overlooks (insert scenic image here). They bite because of the story they hear; the role they will get to play in the story; the impact they can have on the ending. So, if you are just starting out, growing, or hiring for any reason, getting your story together is key to successfully recruiting talent. Let me give you an example:
Over recent months, I’ve had the pleasure of partnering with a new company in Canal Fulton – Glass Slate Digital. This week, Matt Mignona is joining them as VP of Strategic Accounts. Matt, who has played key roles in a handful of successful start-ups, shared with me the reasons he took the job:
“This company screams potential all over the place because they have great innovation, an awesome team, and the support from their parent company CEI (been around 35+ years). This is a deadly combo.”
He shared his excitement about working with George Buzzy, the organization’s President, who has a reputation of great leadership and smart investment. With a deep background in retail, George started this company because he saw enormous opportunity to apply a trade show focused technology in the retail and hospitality space, among other verticals.
“They’ve not only developed a really disruptive technology, but they also already have operational infrastructure. Since they are part of a much larger company, this gives them a significant advantage. For most start-ups, they are trying to: build, test, measure, sell, service and raise money. It’s kinda like running a race and putting on your shoes at the same time. CEI has been around for over 35 years and has layers of people to ensure GSD’s success. This company is positioned to win and that’s what is going for them.”
The Glass Slate Digital story contains all of the keys to creating your own story:
So, at first glance, you may look at Glass Slate Digital, wonder who they are, see that they’re located in Canal Fulton, and immediately think “Would I really want to make that drive?”
I say, doesn’t matter. Give me just a minute to tell you their story. . .
Good luck to George, Matt and Brett in building something truly amazing.